• Digital Marketing Course Overview

    📘 Digital Marketing Course Overview

    Platform: Gnomio (Moodle-based LMS)
    Duration: 8–12 Weeks
    Mode: 100% Online
    Level: Beginner to Intermediate
    Target Audience: Students, marketing professionals, small business owners, and freelancers

    🧩 Course Modules

    Module 1: Introduction to Digital Marketing

    • Definition and scope of digital marketing

    • Digital vs traditional marketing

    • Key digital channels and strategies

    Module 2: Website Development & SEO Basics

    • Essentials of website structure and user experience

    • Introduction to content management systems (CMS)

    • Fundamentals of Search Engine Optimization

    Module 3: Content Marketing

    • Types of digital content

    • Crafting engaging content

    • Content calendars and planning tools

    Module 4: Social Media Marketing

    • Platform-specific strategies (Facebook, Instagram, LinkedIn, TikTok)

    • Building brand engagement

    • Scheduling tools and analytics

    Module 5: Email Marketing

    • Building and segmenting email lists

    • Writing high-converting emails

    • Tools for automation and tracking

    Module 6: Paid Advertising (PPC)

    • Introduction to Google Ads and Meta Ads

    • Keyword research and audience targeting

    • Budgeting and ROI analysis

    Module 7: Web Analytics & Reporting

    • Using Google Analytics

    • Understanding traffic sources and behavior

    • Measuring campaign effectiveness

    Module 8: Digital Marketing Strategy

    • Developing a complete digital marketing plan

    • Setting goals and KPIs

    • Real-life case study application

    🎓 Assessments & Certification

    • Short quizzes after each module

    • Final project: Build a digital marketing strategy for a selected brand

    • Digital Certificate upon successful completion

    🛠️ Tools & Resources

    • Google Tools (Docs, Sheets, Slides)

    • Canva, Mailchimp, Meta Business Suite

    • Forums for discussion and peer reviews

Available courses

Module 3: Content Marketing

Module 3: Content Marketing

Notes (PDF):

  • What is content marketing?

  • Types of content (blogs, videos, infographics, etc.)

  • Creating content calendars

Practical Activity:

  • Canva tutorial for making social media graphics

  • Template: Content Calendar (Google Sheets)

Assignment:

  • Create and upload a 1-week content plan for a product

Module 2: Website Development & SEO

Module 2: Website Development & SEO

Notes (PDF):

  • Importance of a website

  • Basics of WordPress/Wix/Squarespace

  • SEO fundamentals: keywords, backlinks, meta tags

Tools to Embed:

  • Screencast video: Creating a basic site on Wix

  • Resource: Google’s SEO Starter Guide (PDF link)

Assignment:

  • Create a 1-page website with SEO-optimized content

Quiz Topics:

  • SEO concepts

  • On-page vs Off-page SEO

  • Web UX principles

Introduction to Digital Marketing

Module 1: Introduction to Digital Marketing

Notes (PDF):

  • Definition and evolution of digital marketing

  • Differences between traditional and digital marketing

  • Benefits of digital marketing to businesses

Activities:

  • Forum: "What does digital marketing mean to you?"

  • Assignment: Compare traditional vs digital marketing in a real brand

Quiz Topics:

  • Terminology

  • Digital marketing channels

  • Objectives and KPIs

Digital Marketing Course

In this course, learners will explore key digital marketing concepts such as Digital Marketing imagesearch engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, analytics, and digital strategy development. By the end of the course, students will be able to create and execute digital campaigns, analyze data, and optimize online marketing efforts